Career Alchemy | Sustainable Career Success for High Achievers
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OUR PEOPLE

"A good coach can change a game. A great coach can change a life."

​John Wooden
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 Carolyn Parry RCDP - Founder Director and Lead Coach​
A languages graduate (London University), Carolyn has a passion for helping people identify and work towards achieving their potential with good reason. She has been coaching for 25 years. 

Her own very painful career crisis, following a successful, but ultimately unfulfilling business career working in property, software and publishing led to her identifying her true North and retraining as a career development specialist. She spent fourteen years at Aberystwyth University, becoming Deputy Director with responsibility for the university’s employer liaison strategy, and latterly Institute Director of Student Development and Employability. developing a career development programme. 

She took Voluntary Severance in 2015 to set up Career Alchemy, a multi-award winning career coaching and training company, working with early-stage and established professionals to help them create purpose-led careers using her research proven INSPiRED Career and Life Coaching framework and toolkit. Working with two other AGCAS national trainers, she developed the HE career coaching module for the  AGCAS/Warwick CEIGHE (Careers Education, Information and Guidance in HE) qualification, and in 2017, received the Career Development Institute's prestigious UK Careers Adviser/Career Coach of the Year Award, She has also received two further business awards from King Charles when he was the Prince of Wales. 

​A Fellow of the Royal Society of Arts, of the Higher Education Academy, and the International Enterprise Educators’ Programme, Carolyn is a TEDx Speaker, hosts the Change Your Story podcast, and is a recent past Past President and Chair of the Board of the Career Development Institute, the professional body for the sector. Often quoted in the media, she was made a Fellow of the Institute (FCDI) in June 2024.

Her expertise and interests include career change, values, purpose, confidence, and motivation; supporting women’s career development; entrepreneurship; the UN Sustainable Development Goals; the impact of AI on careers; and career well-being for high and overachievers. She is a member of the Careers Writers Association and the Society of Authors.


She has over twenty years’ experience as a company director and more than ten years’ experience as a non-executive director. She currently serves as a Trustee Director on the Board of Antur Cymru, a £4M social enterprise that helps rural Welsh businesses start and grow, and, until recently, was also on the Board of Ceredigion Citizens Advice, part of the UK-wide network of Citizens Advice charities.

​For more, please see Carolyn's profile on www.linkedIn.com

Interested in working with us?

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We run a range of different programmes and services, ​all designed to help you or your clients and staff create sustainable inspiring and purposeful working lives.

Why not book a free 30 minute discovery call with Carolyn for a no-obligation conversation?

​We would love to work with you.
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  • HOME
  • WORK WITH US
    • WHY COACHING WORKS
    • FOR ACHIEVERS >
      • CATALYST 121 CAREER COACHING
      • RE-INSPIRED PROFESSIONAL
    • FOR ORGANISATIONS
  • ABOUT CAROLYN
    • CAROLYN'S BIOGRAPHY
    • RESULTS & RECOGNITION >
      • NEWS
  • BOOKS & PODCAST
    • SUPPORTING ACHIEVERS - THE BOOK
    • CHANGE YOUR STORY - THE BOOK
    • CHANGE YOUR STORY PODCAST >
      • EPISODE SHOWNOTES
  • RESOURCES
    • SUSTAINABLE SUCCESS PROFILE TOOL
    • BLOG
  • Store
  • CONTACT